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Spar | Promotional “Big 5” Campaign

Objectives

  1. Promote the SPAR Big 5 Monthly Campaigns & Drive basket purchases through the offer of a promotional campaign via USSD
  2. Capture and Build Unique database of consumers to grow the Spar EC Database (Demographic data, preferences, purchase behaviour)
  3. Drive uptake of promotional SKU’s to include into one basket = increase basket size per customer.
  4. Instantly reward the first 10,000 customers for the combo purchase with R20 Airtime

Process

  1. Buy the one of the Big 5 combos & Dial *120*9907#

  2. Enter the four-digit unique code found on till slip

  3. First 10 000 customers rewarded with R20 Airtime

Results

Valid entries
Unique Customer profiles
ZAR
Instant Airtime Distributed
Promotional days
+
Average daily Entry rate
+
Increased Baskets
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