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Spar | Promotional “Big 5” Campaign


  1. Promote the SPAR Big 5 Monthly Campaigns & Drive basket purchases through the offer of a promotional campaign via USSD
  2. Capture and Build Unique database of consumers to grow the Spar EC Database (Demographic data, preferences, purchase behaviour)
  3. Drive uptake of promotional SKU’s to include into one basket = increase basket size per customer.
  4. Instantly reward the first 10,000 customers for the combo purchase with R20 Airtime


  1. Buy the one of the Big 5 combos & Dial *120*9907#

  2. Enter the four-digit unique code found on till slip

  3. First 10 000 customers rewarded with R20 Airtime


Valid entries
Unique Customer profiles
Instant Airtime Distributed
Promotional days
Average daily Entry rate
Increased Baskets
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