Follow us on

How we ran a successful Russian Bear campaign despite 3 national alcohol bans

Russian Bear understood their consumer base was under economic pressure due to the lockdown and that they needed to give back in some way. This was made even more difficult when alcohol was banned 3 times during the campaign dates – Apex countered this by implementing instant campaign changes to entry mechanics, user journey content, and prizes during each alcohol ban. Despite all of these circumstances, Apex executed Russian Bear’s best performing promotional USSD campaign.

Objectives

  1. Increase Russian Bear Sales and brand awareness

  2. Grow the Russian Bear customer database

  3. Reward and incentivise loyal Russian Bear customers

  4. Measure brand knowledge among Russian Bear customers

Consumer Journey

  1. The consumer receives an SMS alerting them of the new promotional
  2. Purchase Russian Bear

  3. Dial the campaign USSD line *120*9915#
  4. Find and enter the unique code found on-pack

  5. Answer the informative brand quiz
  6. Stand a chance to win a share of R500,000 in mobile data as well as a special edition Gunna Russian Bear bottle

Results

K+
Total Entries
Average Sessions per Customer
K+
Codes Entered
Brand Quiz Questions Answered
K+
Unique Customer Entries
Looking for something like this?

Schedule a call to discuss your idea with one of our mobile experts at no cost.

    How big is your business? What are you interested in?

    Talk to us now

    021 201 1266
    hello@apexcrm.co.za

    Privacy Settings
    We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
    Youtube
    Consent to display content from Youtube
    Vimeo
    Consent to display content from Vimeo
    Google Maps
    Consent to display content from Google
    Spotify
    Consent to display content from Spotify
    Sound Cloud
    Consent to display content from Sound