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Reboost Win a BMW

Objectives

  1. Drive sales and grow market share in underperforming regions

  2. Reward Reboost consumers for their loyalty

  3. Capture unique consumer data profiles

Process

  1. Consumers purchased their favourite promotional Reboost energy drink

  2. Consumers dial *120*12202*their unique code#
  3. Consumers answer quiz questions to complete the user journey

  4. Consumers were warded instant prizes as well as entered into the grand draw to win a BMW

Results

Unique Codes Entered
Influenced Promotional Revenue
%
Increased National Stock Distribution
Total Sessions
Unique Consumer Profiles Captured
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