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How Power Fashion uses WhatsApp to profile customers and send outbound marketing communication

With more and more retailers adopting WhatsApp for Business to improve customer care, alert customers of new promotions, and direct customers to their nearest store – Power Fashion realised the use cases and chose to introduce an Apex WhatsApp chatbot. Customer engagement is at an all-time high thanks to Facebook, print, SMS, social, and taxi marketing.

Objectives

  1. Track Promotional Leaflets downloaded

  2. Profile the Power Fashion customer base

  3. Send Outbound Marketing Messages

  4. Increase Customer Engagement

Customer Journey

  1. Save +27711780178 to your contact list

  2. Say “Hi” to the Power Fashion WhatsApp ChatBot
  3. Complete the sign-up process and start transacting with the Power Fashion ChatBot

Results

+
Shopper Engagements
+
Leaflets Downloaded
+
Unique Shoppers
+
Demographic Data Points Captured
+
Store Location Details Requested

Tap the button below to connect with the Power Fashion WhatsApp chatbot.

CONNECT ON WHATSAPP
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