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PnP Birthday Promotion

Objectives

  1. Increase Foot Traffic to stores

  2. Drive Sales of promotional brands and SKU’s

  3. Reward over 250,000 Unique customers in 35 days

  4. Aim to increase basket size through selective and targeted promotional birthday brands/products

  5. Increase CRM/Loyalty program signups 6. Execute across three regions (RSA, Lesotho, Swaziland)

Process

  1. Visit any PnP Store nationwide and buy ANY of the promotional products to earn rewards

  2. POS printed campaign details and mechanic to Till Slip with strong call to action
  3. Enter your SmartShopper Number to Short Code (35050) to win Instant Airtime and Smart Shopper Points

Results

Valid entries
Increased basket size
+
Customers rewarded
Countries
Promotional Campaign days
%
Increase in Foot Traffic across National Stores Over campaign period
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