In today’s tech-driven world, companies try their best to innovate offerings. This was the case for Mpact Recycling who looked to become a global leader of recycling technology akin to China who does most of its work via chatbots and mobile channels. The Mpact team wanted to create a B2B sales platform that allows customers to engage with Mpact from the convenience of their mobile devices. Enter the official WhatsApp for Business chatbot powered by Apex. Launched during the national lockdown, the Mpact WhatsApp chatbot garners hundreds of messages per month and has massively improved the overall Mpact tech infrastructure.