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How King Price Insurance utilises WhatsApp as a primary communication channel with customers

The insurance industry is widely adopting the ever-popular WhatsApp for Business as a customer service touchpoint. King Price identified the channel as the best means to communicate in real-time with customers and reduce the number of calls their customer service centre received on a daily basis. While live chatting with customers may have been the initial intent for the WhatsApp chat, King Price has seen valuable business results and have plans to close the loop from the acquisition of leads, quotes, and ultimately the uptake of an insurance policy. The King Price live chat solution has now been replicated onto Facebook with plans to scale the solution internationally.


  1. Provide real-time support to customers via live chat

  2. Alleviate pressure on the King Price call centre

  3. Replicate the WhatsApp solution on Facebook

  4. Launch live insurance premium quoting 

User Journey

  1. Save +27860505050 to your contact list

  2. Say “Hi” to the King Price WhatsApp chatbot
  3. Complete the sign-up process and start transacting with the King Price chatbot and live agents

Tap the button below to connect with the King Price WhatsApp chatbot.

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