The insurance industry is widely adopting the ever-popular WhatsApp for Business as a customer service touchpoint. King Price identified the channel as the best means to communicate in real-time with customers and reduce the number of calls their customer service centre received on a daily basis. While live chatting with customers may have been the initial intent for the WhatsApp chat, King Price has seen valuable business results and have plans to close the loop from the acquisition of leads, quotes, and ultimately the uptake of an insurance policy. The King Price live chat solution has now been replicated onto Facebook with plans to scale the solution internationally.