Follow us on

How the Health Systems Trust used WhatsApp to improve their adherence programme

The Health Systems Trust has funded healthcare projects in South Africa for over 30 years. Looking to improve the effeciency of their CCMDD programme, they understood that the humans they assist are predominantly using mobile devices.

Apex was the natural choice to power the official HST GCGC WhatsApp chatbot, having already executed USSD solutions for HST.

Since the inception of the WhatsApp chatbot, HST experienced their highest CCMDD sign-ups in a 12 month period, dramatically increased the efficiency of the CCMDD, and WhatsApp is now HST’s biggest digital engagement channel in company history.

Objectives

  1. Create a new primary channel to communicate & engage with patients

  2. Enable patients to find their nearest medicine pick-up point

  3. Enable patients to sign up to the CCMDD medicine collection + find vital health information about their chronic conditions

Patient Journey

  1. Save “+27785290646” to your contacts list

  2. Say “hi” to the Health Systems Trust WhatsApp Chat
  3. Complete the sign-up process and start engaging with the Get Checked Go Collect chatbot

Results

K+
Patient Engagements
Average Engagements per Patient
K+
Unique Patients
K+
Collection Service Sign-ups
K+
Medicine Pick-up Points Requested
K+
Quiz Questions Answered

Looking for something like this?

Schedule a call to discuss your idea with one of our mobile experts at no cost.

    How big is your business? What are you interested in?

    Talk to us now

    021 201 1266
    hello@apexcrm.co.za

    Privacy Settings
    We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
    Youtube
    Consent to display content from Youtube
    Vimeo
    Consent to display content from Vimeo
    Google Maps
    Consent to display content from Google
    Spotify
    Consent to display content from Spotify
    Sound Cloud
    Consent to display content from Sound