FNB aimed to host numerous Face-to-Face Financial Literacy outreach workshops nationally in their aim to impact consumer education around key financial literacy topics. These topics covered Saving, Investing, Credit/Debt, and Budgeting. The FNB team struggled to accurately measure the retention of the workshop knowledge and the behavioural changes that the workshops enacted. Apex proposed a free-to-use USSD channel for workshop attendees to reinforce their learnings after the workshops had been conducted with an instant airtime reward as an incentive to complete the USSD questionnaire. This solution enabled FNB to accurately measure and evaluate the effectiveness of its financial literacy workshop programme.