Follow us on

021 201 1266
hello@apexcrm.co.za

FNB | Financial Literacy Training

Clients CSI investments focussed around increasing the financial literacy of consumers via a gamified USSD campaign post attending Financial Literacy workshops, which would enable the client far clearer measure and evaluation of their CSI investment.

Through the application of a gamified approach, the campaign gave all learners the ability to partake in incentivised learning with instant and daily prizes for participation and performance.

.

Objectives

  1. Shift CSI investments from above the line solutions (radio) to mobile (USSD) in an attempt to improve the measurability of a financial literacy solution.
  2. Promote the financial literacy via #LearnSomethingNew
    gamified campaign
  3. Capture unique learner profiles for DB

Results

Valid entries
Unique profiles
Average questions answered
Financial subjects
%
Average pass rate
Looking for something like this?

Schedule a call to discuss your idea with one of our mobile experts at no cost.

    How big is your business? What are you interested in?
    Talk to us now

    021 201 1266
    hello@apexcrm.co.za

    Previous
    Builders Warehouse Employee Training via USSD
    Privacy Settings
    We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
    Youtube
    Consent to display content from Youtube
    Vimeo
    Consent to display content from Vimeo
    Google Maps
    Consent to display content from Google
    Spotify
    Consent to display content from Spotify
    Sound Cloud
    Consent to display content from Sound
    Save
    087 237 7742
    hello@apexcrm.co.za