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FNB | Financial Literacy Training

Clients CSI investments focussed around increasing the financial literacy of consumers via a gamified USSD campaign post attending Financial Literacy workshops, which would enable the client far clearer measure and evaluation of their CSI investment.

Through the application of a gamified approach, the campaign gave all learners the ability to partake in incentivised learning with instant and daily prizes for participation and performance.

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Objectives

  1. Shift CSI investments from above the line solutions (radio) to mobile (USSD) in an attempt to improve the measurability of a financial literacy solution.
  2. Promote the financial literacy via #LearnSomethingNew
    gamified campaign
  3. Capture unique learner profiles for DB

Results

Valid entries
Unique profiles
Average questions answered
Financial subjects
%
Average pass rate
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