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Botselo Mills Loyalty Programme via WhatsApp

Botselo Mills sell predominantly from spaza shops which in the past, have been notoriously difficult to database and contact directly. This challenge coupled with the inability to track stock through the use of unique codes on products has made executing a loyalty programme an even more difficult task. An Apex-powered chatbot and WhatsApp Business account provided the perfect solution to engage spaza shop owners in a Botselo loyalty programme. Spaza shop owners can now submit an image of their till slip to gain loyalty points which can accumulate to prizes. The loyalty programme prizes incentivise spaza shop owners to sell more Botselo products, which grows the member base.


  1. Drive Botselo sales

  2. Implement and grow an official automated Botselo Loyalty programme via WhatsApp for Business

  3. Enable seamless proof of purchase by allowing shop owners to send images of their till slips to earn loyalty points

  4. Grow the Botselo customer database which can be marketed to in the future


  1. Botselo wholesalers are incentivised to inform spaza shop owners of the new loyalty programme

  2. Wholesalers are rewarded for spaza shop loyalty sign-ups
  3. Users are able to perform account management and research functions via an official Botselo WhatsApp account

Looking for something like this?

Schedule a call to discuss your idea with one of our mobile experts at no cost.

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    021 201 1266

    How it works

    Tap the button below to connect with the Botselo Mills WhatsApp chatbot.
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