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Albany Bread | Heritage Month Promotion

Client’s marketing plan centred heavily around increasing sales through the offer of a promotional campaign that aligned with Heritage month.

One of the primary drivers for this campaign was the opportunity for consumers to win instant and daily prizes by answering qualifying questions.

The brand made a strategic partnership with a leading South African artist to leverage cultural and social relevance.

Objectives

  1. Drive nationwide sales

  2. Reward loyal Albany customers

  3. Capture unique consumer profiles for the purpose of building a DB

  4. Celebrate South Africa’s rich heritage

Results

Valid entries
Unique profiles
ZAR
Influenced Promotional Revenue
Promotional days
+
Average daily Sessions
+
Promotional loaves in Trade
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