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Albany Bread Back To School

Objectives

  1. Drive sales of Albany Bread products through promotional USSD campaign

  2. Grow the existing Albany customer database

  3. Reward and incentivise prospective and loyal Albany customers

  4. Increase the reach of Albany promotional campaigns

Process

  1. Buy a loaf of promotional Albany Bread

  2. Dial the campaign USSD line *120*12215#
  3. Find and enter the unique code found on-pack

Results

Valid Codes Entered
Total Entries
Unique Database Entries Captured
R
Influenced Promotional Revenue
Average Sessions per Day
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