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How The African Network Operators use Apex APIs to build a custom Chatbot

African Network Operators understood the importance of providing a convenient WhatsApp engagement solution to their customers. While ANO had the ability to develop and build their own chatbot, they required a WABA supplier to enable integration between WhatsApp and their chatbot infrastructure. It is impossible for a business to connect directly to WhatsApp without an official supplier in the current WhatsApp Business setup environment. We enabled communication via this critical channel through the use of proprietary API documentation and WhatsApp Business integration.


  1. Control monthly chatbot fees by leveraging ANO’s own developer capacity

  2. Make use of a reliable and robust API infrastructure provided by Apex 

  3. Receive development support from the Apex team with regards to best practices and functional operations

  4. Capture customer data through the ANO CRM system via integration with the Apex API infrastructure


  1. ANO can update the chatbot user flow at any time

  2. ANO experienced a marked cost saving by leveraging their own developers to build a chatbot

  3. The user is able to perform account management and research functions 

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