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Apex Pricing Plans

Tailor your plan to fit your business needs

Plans & Pricing


Flexible pricing packages for your business

All Plans Include:


R 600/ Month*

   Unlimited conversations 

  • Unlimited agents

  • Unlimited Live Chat conversations

  • Omnichannel Access

  • Standard Support, Monday-Friday, 9am to 5pm

  • 2 day access to dedicated onboarding channel

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R 1800/ Month *

   Unlimited conversations 

  • Unlimited agents

  • Unlimited Live Chat conversations

  • Omnichannel Access

  • Standard Support, Monday-Friday, 9am to 5pm

  • 7 day access to dedicated onboarding channel

Custom Plan


   Unlimited conversations 

  • Volume based MAUs

  • Unlimited Live Chat conversations

  • Omnichannel Access

  • Unlimited agents

  • Prioritised Support options, Monday-Friday, 7am to 7pm 

  • 30 day access to dedicated onboarding channel


Automate any workflow, build production-ready experiences and connect data across applications with template flows, omnichannel automations and custom support plans.

Custom Chatbot Builder

Unleash the full potential of Apex’s Chatbot Builder to enhance your productivity in every aspect!

Create custom chatbots
Automate your communications
Create deflections for your customer service teams
Streamline quick responses
Train your chatbot to learn
R 7000 / month


Apex has a support plan that meets every customer’s needs. From a basic plan for those of you just getting started all the way to a custom plan that we will customize to meet your company’s needs.

Learn More


What is a Monthly Active User (MAU)?

A Monthly Active User (MAU) is a billing metric that we apply to Apex clients who use our products.

We classify a Monthly Active User (MAU) as a single end-user who has had one or more interactions with a Apex product (Livechat or Chatbot) on one of Apex’s communication channels during a single calendar month.

MAUs are identified by unique channel identifiers, such as:
  • Mobile Number
  • Web Chat identity
  • Social Media ID/Handle

A single end-user may be counted as multiple MAUs when they interact via several channels.

How are MAUs charged?

Calculating MAUs

When a unique end-user engages with LiveChat or Chatbot via the Apex Channels for the first time in a calendar month, we calculate a single Monthly Active User (MAU).

Sending subsequent messages to the same unique end-user via the same channel of engagement, within the same calendar month won’t result in additional MAUs being calculated.

At the start of each new calendar month, MAUs are reset. For example, if Customer A contacts you for the first time on July 30, and you send them a message on August 1, they’ll be classed as one MAU for July and a separate MAU for August

Charging MAUs

Every Apex plan includes a fixed number of charges. For example, if your plan includes 500 MAUs per calendar month, you can send unlimited messages to 500 unique end-users during that calendar month.

What is the MAU Overage Charge?

The MAU overage charge is a charge that will apply if you’ve used all of your monthly inclusive MACs and you communicate with additional MAUs.

What’s the cost of an additional MAU?

We charge a flat rate of R4 for every additional MAU that you message.

Remember that the overage charge is per MAU, not per message.

What channels are included in the Apex plans?

We include the following channels within the Apex Pricing Plans:

  • Web
  • WhatsApp for Business (carries an additional cost of R2000 per month.)
  • Facebook Messenger
  • Telegram
  • Twitter (Coming Soon)
  • Instagram (Coming Soon)
  • Video (Coming Soon)

Get Started!

Interested in our solutions? Contact our sales team now and we’ll get back to you in no time!

    How big is your business? What Plan are you interested in? How can we help?
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